How to Officially Request Reconsideration to Google

To formally request a link be removed from a website, you must reach out directly to the website owner or person responsible for adding and removing content. The most efficient way to send a formal link take-down request is through email. Unnatural links are links that were created specifically with the intention of increasing the search engine ranking of a website. Search engines may penalize websites that contain inbound unnatural links, so these links should be removed to reduce the site's risk of downranking.

Analyze Your Link Profile

Before sending a formal request for a link take-down, find out where the link is and who owns the website it's located on. You need to send the link removal request to the person who owns the website and is able to remove the content. Search the website for an email address; it's the easiest way to request a link take-down. If you're unable to find contact information on the website itself, look up the Whois information for the domain in question. You may be able to find an email address or mailing address for the person or company that registered the domain.

Draft a Link Removal Email

After you find the contact information for the website owner or person in charge of adding and removing content, draft a formal email requesting that the link be removed. Don't be mean or threatening when writing the email. The website owner is not obligated to remove the link, so sending a threatening on angry request is not an effective method. Reassure the website owner he's not at fault, and you're not blaming him for the unnatural link. Include a link to the pages that contain the link back to your website so that the webmaster knows exactly what needs to be removed.

Send the Link Removal Request

When your done writing your formal link removal request, send one copy to the contact email address found on the website, and another to the email address registered as the Whois contact. Don't continually send email requests day after day; your email address could be marked as spam and it could irritate the webmaster. Give the contact a few days to review the information and send a response back to you. If you find additional links on the website in question, send a full list of links that need to removed after you receive a response.

Save a Copy of the Request

If you're requesting a link removal due to an unnatural link warning from a search engine, keep track of the contact attempts by saving the emails. If you don't receive a response from the website contact, you can show the search engine the email attempts as proof that you tried to rectify the situation. Any penalties imposed on your search engine rankings may be removed once it receives proof of the contact attempts. If you don't save a copy of the email, search engines may not be as willing to remove penalties from unnatural links.

SEO Tools by SEOToolPack

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Google Datacenter Search
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Index Checker
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Keyword Density Checker
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Keyword Suggestion
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Link Popularity
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Multi-Rank Checker
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PageRank Checker
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Overseas SEO Spammers - Do NOT Trust What You Read

I wanted to write specifically about an issue that really annoys me and I am very sure annoys you too.  I am talking about SEO spam emails from SEO companies usually based in India but there are some popping up elsewhere. They target all of us.. even those people who have internet marketing companies.

I think within our own companies we get around 100 emails a DAY from companies trying to sell us SEO services, coupled with web development. The emails are usually poorly written and are a cut and paste job from a templated email which perhaps others have had success from.

I bet most of you have had emails like this (literally just a cut and paste.. spelling mistakes are part of the original email):


We are a fast growing company based in India with primary focus on Search Engine Optimzation (SEO), Link building Services.
We have a dedicated team of 130 professionals to serve you in building appropriate links and developing SEO.
We are working as an outsourced vendor for many reputed SEO agency based in USA, UK, Canada and Australia.
Other Affordable Search Engine Optomization Services Provided By Us:
  • SEO (Search Engine Optimization)
  • Press Release
  • Article Submission/Article Writing
  • Blog Submissions/Writing
  • Directory Submission
  • Social Media Optimization.
Please let me know if you are interested in our services.

Kind Regards,


Firstly, this is most likely a kid emailing from his bedroom, he claims 130 employees which I very much doubt. My guess is that he has been told how easy it is to get business from the "west" and that a simple email will have the money flowing in.

Secondly he emails from a GMAIL account... this is clearly worrying. What do you have to hide? If you have 130 employees surely you can afford a website and a proper URL in your email address. The main reason they use GMAIL is to get past email blacklisting. As soon as this address is blacklisted, they start another one. I have heard the excuse about internet connections.. but this is simply not true. If you are a genuine company then you will have a good internet connection.

Thirdly, I have heard many stories from clients and friends who have used these companies due to the low costs offered. Most regret it in the end.  Spoiler alert:  75% of our clients come from these other SEO's who have RUINED their SEO with unnatural links and spam.

I understand that in this day and age winning business is not easy. But surely we are past just copying and pasting emails and then spamming all and sundry? There are many effective ways to get to people.

It's worth putting in the effort, researching the company that you are looking to target and offering something of substance within the email:

Suggest keywords that will work for their business
Conduct analysis on their current on page position
Suggest some changes they could make to improve their current position
Comment on their social media strategy with clear and positive suggestions
Offer a risk / reward scenario so that they are comfortable with doing business with you

My general advice on this is simple... STAY WELL CLEAR of any of these so called "SEO companies" just delete the emails instead. They mostly conduct poor, black hat SEO and no doubt will leave you in a worse position than before.  We have 14 active clients with UNNATURAL link penalties from oversea's SEO's that we are currently fixing.  Costing 10X what they spend with an oversea's spammer SEO.

There are some exceptions.. but those exceptions will most likely put the effort in as previously described.

I am really interested to hear from any of you who have been caught by these types of companies. What experiences did you have, good or bad?

Google Manual Actions List

Webmasters need to take action to resolve any of the manual action notification messages listed below if they appear in Google Webmaster Tools under Search Traffic > Manual Actions.

Cloaking and/or sneaky redirects

Some pages on this site appear to be cloaking (displaying different content to human users than are shown to search engines) or redirecting users to a different page than Google saw. Learn more. Learn more.

Hacked site

Some pages on this site may have been hacked by a third party to display spammy content or links. You should take immediate action to clean your site and fix any security vulnerabilities. Learn more.

Pure spam

Pages on this site appear to use aggressive spam techniques such as automatically generated gibberish, cloaking, scraping content from other websites, and/or repeated or egregious violations of Google’s Webmaster Guidelines. Learn more.

Thin content with little or no added value

This site appears to contain a significant percentage of low-quality or shallow pages which do not provide users with much added value (such as thin affiliate pages, cookie-cutter sites, doorway pages, automatically generated content, or copied content). Learn more.

Unnatural links from your site

Google detected a pattern of unnatural, artificial, deceptive, or manipulative outbound links on pages on this site. This may be the result of selling links that pass PageRank or participating in link schemes. Learn more.

Unnatural links to your site

Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages on this site. These may be the result of buying links that pass PageRank or participating in link schemes. Learn more.

Unnatural links to your site—impacts links

Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages on this site. Some links may be outside of the webmaster’s control, so for this incident we are taking targeted action on the unnatural links instead of on the site’s ranking as a whole. Learn more.

User-generated spam

Pages from this site appear to contain spammy user-generated content. The problematic content may appear on forum pages, guestbook pages, or user profiles. Learn more.

If you have the Spammy freehosts message, Hidden text and/or keyword stuffing message, additional messages or other messages from the Google Webmaster Tools Manual Action Viewer since August 8, 2013 please forward, send screen shots and/or submit in comments below.

Link Building Post Penguin Updates

Ever since Google implemented their Panda & Penguin algorithm update, several thousand websites have lost rankings on Google significantly, obviously a major reason for concern. There is a lot of confusion and speculation amongst SEO experts and webmasters on what kind of Link Building strategies would be effective or safe and what one should follow. Here are some tips to keep your link building effective and safe from search engine penalties. Before we get down to the recommendations, here is a brief to clear the air about the what Google Panda and Google Penguin algorithm updates were all about.

Google Panda Update: Started from Feb 2011 to Jul 2012 (roughly over 15 updates), the Panda update acts more like a filter. It does not run live, but calibrates the indexed websites in batch processing and the result is then relayed and synchronized with various Google Data Centers. Any corrective changes made to your website reflect in ranking only after your site is re-indexed by Google and after they re-run their next calibration computing. As such, the impact on ranking may take from 1 to 3 months. It may be wise to be patient in expecting rankings change in case you plan to update your website based on post-Panda advisories.

Google Panda update was focused on "content" of the website. It was NOT about checking the quality of the back-links. Google's effort was to filter out low quality content, poor user experience (noted user signals like high bounce rates), content over optimization, thin content (especially above fold), copied / duplicate content, excessive Ads above the fold, content farms, scraped and spun content, poor usability. Parked domains were devalued, PageRank importance was downgraded. The Panda update affects the entire (or section of the site) rather than individual pages.

Google Penguin Update: Implemented between Apr 2012 and Jun 2012 (over a few versions), the Penguin update was focused on checking impact of low quality back-links, participating in link schemes, creating paid links, aggressive link exchanges, creating irrelevant outgoing or incoming links, webspam & blogspam back-links (from irrelevant, blog networks or bad sites), over-optimized exact match / keyword-rich / unnatural anchor text in incoming links, low quality article marketing (with embedded back-links), keyword stuffing in content, cloaking, sneaky redirects, doorway pages, creating doorway domains, keyword-rich internal navigation footer links across the site, creating purposeful duplicate content. Google is in the process of diluting or discounting the value of bad links. Google may not necessarily penalize your site unless you have excessive bad links or you continue to create them. In the same update, Google is rewarding the value of good incoming natural and a good ratio of brand links.

Google has always taken signals of incoming links seriously. However, over a period of time, creation of excessive unnatural links has devalued its algorithm and the quality of its results.

Post the Penguin update, you need to be careful while creating back-links to your website so that you do not trigger the filter items of the Penguin updates. You need to immediately stop all kinds of links spam techniques you may have been using, particularly the ones listed above. The links you create should appear as natural as possible, as if the linking website has ignored the existence of search engines or has attempted to rank your site higher for any keywords. In essence, if search engines did not exist, you would expect the links to be in the following (read 'healthy') format.